POMONA
Client
POMONA
Location
Madrid
PROJECT DESCRIPTION
The Pomona Club gym brand contacted us to enhance its image and positioning in the national wellness gym market. We analyzed its current communication and defined a direction for the new image to be projected, applying different strategies. Once the roadmap was defined, we brought all those ideas and concepts down to earth, transforming them into visually appealing content that reflected an image worthy of the Pomona Club brand.
PROJECT OBJECTIVE
The objective of the project was to generate a strong sense of FOMO among those who viewed the content, inspiring them to become part of the community and motivating them to unlock their best version through the gym’s 360º offering. By doing so, we aimed to showcase the gym’s different services in a more organic, emotional, and creatively driven way.
