NAU Academy
Client
NAU Academy
Location
Barcelona
PROJECT DESCRIPTION
NAU Academy opened its doors in February 2025, and during the month leading up to the launch we began working on its communication strategy and brand positioning. The gym’s concept broke away from what’s typically seen in the world of martial arts: a clean, aesthetically refined space with a wellness area, designed for a high-end audience.
PROJECT OBJECTIVE
Located in the neighborhood with the highest per capita income in Barcelona, all content needed to reflect that identity. For this reason, we focused on creating dynamic yet minimalist content, highlighting the elements that set NAU apart from conventional gyms and attracting a diverse audience from beginners to professionals seeking to train in a modern, well-designed environment.
