1:1 session to analyze and gather all essential information about the client’s business and sector. We will also assess the current state of the brand’s image (Point A) and define the desired positioning (Point B) to be reached by the end of the project.
Phase 2 – Week 2
ROADMAP
Using all the information gathered in Phase 1, our team will develop a roadmap outlining the step-by-step plan to elevate the client’s brand image. This will be accompanied by a content moodboard that will serve as a visual reference for the next phase.
Phase 3 – Week 3
CONTENT STRATEGY & PRE-PRODUCTION
Once the roadmap and moodboard are approved by the client, we will outline the content pieces to be produced for the first month and begin the pre-production process.
Phase 4 – Week 4
SHOOTING
The team will produce all monthly content on the date agreed upon by both sides.
Phase 5 – Week 5 & 6
POST-PRODUCTION & DELIVERY
Once the content shoot is completed, the team will edit all pieces and send the weekly content every Monday through the WhatsApp group. From this point forward, the process repeats month after month from Phase 3 to Phase 5.